To grow your business, you may think of using paid advertising, backlinks, or search engine optimization but social media is also a powerful vehicle to drive traffic to the website.
Here are a few ways and tips to increase traffic to the website with the help of social media.
1. Find appropriate channels
Firstly, spend some time to determine where it makes the most sense for your brand or business to exist. For instance, if your audience is consist of oldies then they are more likely to be on platforms like Facebook over Tiktok The key is to look for your audience where they are already, rather than expect them to come to you. So rather than wasting money and effort, it is always advisable to investigate proper channels first. Besides, age group, geographical location, keywords, and many other attributes have equal importance.
Need some support to drive website traffic? The experts at Rare Smart have experience in creating social media strategies to drive tangible business results.
2. Share blogs on social media platforms
If you are already creating blogs for your website that means you have access to tons of content. Share your content with followers on social media so that they can also gain benefits from the resource you already have. Plan your strategy in an engaging way to get the maximum benefit out of it. Don’t forget to use tools like Google Analytics to track the source of the traffic.
Besides, Don’t be shy to share the same links multiple times! But don’t forget to change the image and teaser copy so that the content feels fresh every time you post.
3. Add relevant links to showcase your products/services on your social media
Always consider social media as an extension to your website. Add links to your offerings that the business offer. Create a list of top-notch products and then create unique posts on all social media channels to boost your traffic.
4. Include a clear call to action button
Encourage your customer to know more about your offering. Add phases such as “Read More,” or “Click Here” to help your customer find the answers they are looking for.
5. Use Influencers to spread the word about your business
Social media traffics can not only come from your profile only but also from the people who are popular on the Internet. Don’t underestimate the power of such people to increase sales. List down influencers who would appeal more to your targeted customers. Reach them to find out their interest.
6. Try your hand at Paid Advertising to Capture New Visitors
Although social media is a great way to push your current audience to click on your website, it can be limiting unless your posts were to go “viral.” Paid advertising can surely help you boost business in a short span of time, the only thing is it costs money but it is worth spending. Contact Rare Smart’s social media advertising professionals to take your business to the next level.